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Guerrilla Advertising - Make a big splash with a small budget

Guerrilla Advertising - Make a big splash with a small budget

8/8/2016

GUERRILLA ADVERTISING

Make a big advertising splash with a small advertising budget

If you are looking to introduce your company or promote your products or services but don’t have much money to spend, consider guerrilla advertising.

Originally embraced by low-budget, seat-of-your-pants startups, it is now increasingly being adopted by deep-pocketed multinationals as a strategy that focuses on unconventional marketing tactics that yield maximum results at minimal or even no expense!

Instead of elaborate and expensive productions, most guerrilla advertising relies on high energy and unfettered imaginations. At its most effective, you’ll take your prospects or customers by surprise, make an indelible impression… and create copious amounts of “buzz” via word of mouth or social media.

Perhaps the most memorable recent example of the tactic is the ALS Ice Bucket Challenge. Widely publicized at no charge online, this funding campaign became a viral social media sensation in 2014—raising more than $220 million toward finding a cure for amyotrophic lateral sclerosis.

But going viral on social media is just one way to utilize guerrilla advertising. If you search the term online, you’ll bring up surprising uses of grocery carts, manhole covers, shopping bags, park benches and utility poles… just to name a few! And, given the low-cost focus of the tactic, you’ll discover that a large percentage of successful examples employ signs, graphics and displays.

For guerrilla advertising or more conventional marketing solutions, count on Image360 York.

Your local resource for graphics that enhance, displays that inform and signage that works both day and night, we provide professional art and graphic solutions for all types of businesses and organizations. To get started, contact us today.

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what our customers say

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Your artist conception of what we wanted was ‘spot on”! Creation of the banner and finished product was in hand quickly.

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Order completed very fast. It would be nice if you offered to have it delivered to local companies since it is hard for me to get out of the office.

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Friendly staff. Willing to go the extra mile for customer satisfaction.

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I waked in the door with all these idea going throw my head. Jennifer Listened and just started to help me put idea togather. She said she had the perfect person to do it. One day and my truck was done it looks amazing. Thank you image 360

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